Business Sponsorship

Business sponsorship is an effective way of gaining name recognition with WSKG’s loyal audience while helping to underwrite the cost of programs they love. As a result, our viewers and listeners support our sponsors. Many businesses consider this an excellent way to reach other professionals.

PBS is #1 in Public Trust

Want to increase visibility for your company or organization? Link it to the quality reputation of WSKG, and the desirable demographics of our viewers and listeners. There are many sponsorship opportunities for your business – local and national television and radio, website, education and outreach projects and special events. Discover what our current business sponsors already know: public media features shows that are meaningful, rich, enlightening, entertaining and worthy of community support.

Why should you become a business sponsor?

Because WSKG has a reach of 350,000 households in a 21-county coverage area, you will:

  • cultivate a positive image in your community by having your name associated with WSKG’s programs – distinctive material that supports the arts, culture, history, education and innovation in our community.
  • reach other professionals.
  • let people know about your products and services.
  • make smart, effective use of your marketing, promotion and public relations dollars, both for long-term positioning and consumer awareness.

Examples of announcements on WSKG

Contact the Business Sponsorship staffer in your region for more information

Rich Maynard
Business Sponsorship Manager
607.729.0100 x372

In NY – Broome, Chenango, Delaware, Green, Madison, Otsego, Sullivan, and Tioga counties; in PA – Bradford, Lackawanna, Luzerne, Sullivan, Susquehanna, Tioga, Wayne and Wyoming counties.

Rebecca Potter
Business Sponsorship Coordinator

In NY – Cayuga, Chemung, Cortland, Seneca, Schuyler, Steuben, Tompkins and Yates counties.

Publicize your event

If you work with a non-profit organization and have an event you’d like to announce, consider placing a spot on WSKG television or radio, and/or WSQX Radio. Your 30 second spot will be accompanied by appropriate music and the spot will let the community know the who, what and where of your event.

Gregory Keeler
Manager of Audience Outreach & Non-Profit Sponsorship
607.729.0100 x311

General information about Business Sponsorship

Michael Grasso
Director of Development & Marketing
607.729.0100 x307




Please note: Announcements of support may not express the underwriter’s views on any matter of public interest or importance.