The Setup
On March 16 the Atlanta Hawks are staging a quirky tribute to Magic City, the famous Atlanta club that’s woven into the city’s music and nightlife scene. The night’s matchup? The Orlando Magic — yes, the universe enjoys a bit of drama.
Food: Lemon Pepper, Please
Food takes center stage with Magic City’s celebrated lemon pepper wings available in two styles, including a version named for former Hawks guard Lou Williams. Arena snack game just leveled up — bring extra napkins and zero shame.
Music, Merch and Midgame Madness
Atlanta’s own T.I. is set to perform at halftime, so expect the music to be loud and unapologetic. The event will also feature special Magic City-themed merchandise and a live pregame podcast recording digging into the club’s influence on music, culture and sports.
Why It Matters
The tribute ties basketball to a meaningful piece of Atlanta culture. Hawks owner Jami Gertz, who helped produce a documentary series on Magic City’s history, says the collaboration is personal. The idea is to celebrate an institution that left a mark on hip-hop and Black culture in the city.
Game Night Vibes
Expect a party atmosphere with themed food, music, and cultural nods woven into the experience — more celebration than your average arena promotion. It’s a hometown vibe with a side of lemon pepper.
Bottom Line
If you like wings, live music, and seeing sports and local culture collide in one loud, proud package, mark March 16 on your calendar. It’ll be loud, tasty, and very much Atlanta.
